Haeckels.co.uk

Project Features

Custom Blog

• Built a custom blog section to enhance content marketing and user engagement.
• Implemented Advanced Custom Fields (ACF) to allow the client to create dynamic, flexible, and well-structured blog posts.
• Designed templates for consistent blog layouts across devices.

Unique Product Layouts

• Developed a specialized product listing page in earlier versions to display the ingredients of each product in a visually distinct manner.
• Focused on showcasing transparency and detailed product information to improve user trust and purchase decisions.

Third-Party Service Integrations

• Integrated key tools and platforms to optimize marketing, logistics, and user experience:
• Klaviyo and Mailchimp: For email marketing automation.
• Google and Facebook: For ad tracking and campaign analytics.
• Klevu: For advanced site search and product discovery.
• E-Warehousing: For streamlined inventory and order management.
• Gift-Up: For gift card management.

Shipping Partners Automation

• Implemented automated workflows to connect WooCommerce with shipping partners, reducing manual work and ensuring timely delivery of orders.
• Enabled real-time shipping rate calculations and tracking updates.

PDF and Email Customizations

• Designed and customized branded PDF invoices and packaging slips for professional and consistent communication.
• Tailored WooCommerce email templates to reflect unique product types and improve customer engagement.

Feature to Display Instagram Posts

• Integrated Instagram feeds to display the brand’s latest posts directly on the website, enhancing social proof and engagement.

Custom Bundle Product Type

• Built a unique product type allowing customers to create custom bundles, increasing upsell opportunities and personalization.

Subscription Integration

• Added WooCommerce Subscriptions to facilitate recurring purchases, ensuring convenience for customers and a steady revenue stream for the business.

Pre-Order Functionality

• Enabled customers to pre-order products, creating excitement and allowing the business to gauge demand before restocking.