Haeckels.co.uk

Haeckels is a fully responsive WordPress and WooCommerce-based e-commerce website designed and developed from scratch. The website offers an intuitive shopping experience and showcases the brand’s ethos through custom features, seamless third-party integrations, and a visually appealing interface.

Improvica Ltd.

Company

Archived

Status

Dec 2014 - Nov 2024

Duration

https://haeckels.co.uk

Link

Project Features

Custom Blog

Built a custom blog section to enhance content marketing and user engagement.
Implemented Advanced Custom Fields (ACF) to allow the client to create dynamic, flexible, and well-structured blog posts.
Designed templates for consistent blog layouts across devices.

Unique Product Layouts

Developed a specialized product listing page in earlier versions to display the ingredients of each product in a visually distinct manner.
Focused on showcasing transparency and detailed product information to improve user trust and purchase decisions.

Third-Party Service Integrations

Integrated key tools and platforms to optimize marketing, logistics, and user experience:
Klaviyo and Mailchimp: For email marketing automation.
Google and Facebook: For ad tracking and campaign analytics.
Klevu: For advanced site search and product discovery.
E-Warehousing: For streamlined inventory and order management.
Gift-Up: For gift card management.

Shipping Partners Automation

Implemented automated workflows to connect WooCommerce with shipping partners, reducing manual work and ensuring timely delivery of orders.
Enabled real-time shipping rate calculations and tracking updates.

PDF and Email Customizations

Designed and customized branded PDF invoices and packaging slips for professional and consistent communication.
Tailored WooCommerce email templates to reflect unique product types and improve customer engagement.

Feature to Display Instagram Posts

Integrated Instagram feeds to display the brand’s latest posts directly on the website, enhancing social proof and engagement.

Custom Bundle Product Type

Built a unique product type allowing customers to create custom bundles, increasing upsell opportunities and personalization.

Subscription Integration

Added WooCommerce Subscriptions to facilitate recurring purchases, ensuring convenience for customers and a steady revenue stream for the business.

Pre-Order Functionality

Enabled customers to pre-order products, creating excitement and allowing the business to gauge demand before restocking.

Technologies

WordpressWooCommercePHPSCSSGithubGulpHTMLCSSJavaScript